The Michigan Bed and Breakfast Association has launched a new campaign, just in time for national Book Direct day: #BookDirect..with Us! The artwork for the placard is so cute and friendly! You can see it in the large image at the top of this blog post.
The association sent out an email to their members with suggestions on how to promote the concept, including photo suggestions and wording to use when posting to social media, as well as encouraging members to wear their #BookDirect buttons when they are with guests.
This is the kind of grass-roots campaign that will help build momentum as we move forward with the direct booking movement!