Book Direct Education

Text: How SAVVY Innkeepers promote Bookdirect

Getting the Word Out: How Innkeepers Promote Book Direct!

Sometimes it’s hard to come up with new ideas, especially when you’re in the thick of the season – you want to make your potential guests aware that booking direct has so many advantages – but how? Here are some real life examples from innkeepers around the US.

The Eagle Inn, Santa Barbara, CA

Screenshot of the Eagle Inn's book direct page

This page is great – it lays out a Top Ten List and appeals to the guest by mentioning that when they book direct, they help support a family business that hires locally, as well as answering a few common guest questions.

The Dickey House Bed and Breakfast, Marshfield, MO

Screenshot of Dicky House Home page

A large call-to-action button at the top of every page leads to a PDF which explains the benefit of booking direct – the advantgage of a PDF is that it can also be printed out to hand to guests, and easily changed and re-loaded.

Carmel Valley Lodge, Carmel Valley, CA

This is an “in-person” advertisement! A banner in the lobby tells guests to book direct – so if they have booked with an OTA, they get the message as soon as they check in, to book direct next time.

As you see, innkeepers come up with various wonderful ways to educate their guests about direct booking – we hope these examples will inspire you. If you’re already making book direct waves, fill out the form below to tell us of your creative stories so that we can write about and share them!


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